Golf's rules officials are increasingly showing that slow play is something that will no longer be tolerated.
Only two weeks ago the LPGA Tour started the ball rolling when Solheim Cup player Morgan Pressel was penalised one hole in a match play semi-final because of slow play, subsequently losing her match.
The following week, during the second round at Colonial, Kevin Na, who has long been the poster-boy for slow play, was finally put on the clock by PGA Tour officials - much to his chagrin, having only just debuted a newer, faster pre-shot routine the day before.
And this past weekend it was England's Ross Fisher who was penalised one shot - and £6,000 - during the closing stages of the European Tour's Wales Open, effectively killing any chance he had of catching the leader, Thongchai Jaidee.
Fisher ended up finishing joint sixth and could only comment: "I don't think it's justice, but there you go".
It took Fisher, Jaidee and joint runner-up Joost Luiten more than five hours to play their last round, 39 minutes over the scheduled time, and they finished two holes behind the group in front.
Only Fisher received punishment, however, because of what happened at the 11th and 14th holes, long after they had been told to speed up.
The 31-year-old took 57 seconds to play a shot and then he took 55 seconds over a putt.
"The allotted time is 40 seconds," said Tour chief referee John Paramor. "Unfortunately he was maybe not aware of when the watch starts and how much time he has.
"I have on occasions tried to assist him with providing video evidence of him playing in the past.
"I don't know whether he viewed it at all, but if he would like some help I would be delighted to try.
"I think he struggles - his pre-shot routine is not quick. Today was clearly very important for him - he was contending - and he was extending it by a whisker.
"I told him before he teed off on the 15th hole. I don't think he was particularly happy."
golf365.com